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Beth Bruch is a student at Texas State University in the School of Journalism and Mass Communication currently getting her degree in Digital Media Innovation. In her sophomore semester she created a TXST themed Instagram and gained a social following of over 3,000 in the span of 3 months. She dedicates her time to understanding and tracking trends on different social media accounts, specifically Instagram and TikTok. She was apart of the SXSW student content team where she created content for the SXSW social media and website to be posted in real time as the festival progressed, with an average content turnaround time of 1 hour.